An ERWC 3.0 Mini-Module
On May 1, 2017, Jimmy Kimmel opened his show with a story about his son, who was born with a heart defect. He began
I have a story to tell about something that happened to our family last week. I’m sorry, you know I try not to get emotional, but it was a scary story, and before I go into it I want you to know it has a happy ending. Don’t get too upset; leave that to me.
It was an unusual beginning for a comedy show. He tells his audience that the story is scary, but not to worry, it has a happy ending, referencing both the past and the future at the outset. Then he returns to the past to begin his narrative. His son is born, but in the recovery room, a nurse notices something unusual. His son is rushed to another room, which soon fills up with doctors and specialists. Everyone is worried as more tests are made. Meanwhile, Kimmel’s wife is still in the recovery room, oblivious to any problems. Finally, Kimmel’s son is rushed to Children’s Hospital for heart surgery. Everything turns out ok.
Kimmel thanks doctors, nurses, and many others, and describes a happy home life with his new son. But then he makes a political point: “No parent should ever have to decide if they can afford to save their child’s life.” He connects this thesis to the vote on repealing the Affordable Care Act that is about to take place in the Senate. This quickly became known as the “Jimmy Kimmel” test for the political viability of a health care policy.
The narrative is a well-crafted rhetorical piece with emotional appeals, strong identification, and various appeals to both medical and political logos. It also does interesting things with narrative time. As he delivers the monologue, he moves back and forth between show time, hospital time, home time, and the larger political moment. There are many “nows” in his story, as there are in most stories, including the “now” of senators taking a vote on health care.
We used this monologue at our leadership events to introduce the concept of the rhetorical situation. I found it so interesting that I decided to create a mini module around it, based on the current draft of the ERWC 3.0 template. See what you think. Please post comments on this site.